Understanding the individuals for whom I design products or services has consistently captivated my interest. This perspective enables me to critically examine the problem, challenge assumptions, and consider the implications involved. It proves invaluable when addressing issues, reshaping them to prioritize the needs of people, generating a multitude of ideas through brainstorming sessions, and actively engaging in prototyping and testing. Ultimately, my goal is to offer a solution-oriented approach to intricate business problems.
I’m an award-winning Creative Director with 20+ years experience spanning a host of industries; from high-tech to gas and electric utilities. I believe that brand-building is about honest, insight-driven communications and user-centric experiences. I’m particularly excited by what’s possible when I collaborate with clients in the process of design thinking, then executing creative solutions through truthful storytelling complemented by striking, thoughtful visuals.